Research.
Evidence, useful questions, and practical work.
Analysis and guides across AI, healthcare, consumer products, public services, and the businesses around them.
From the research desk
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FEATURED / ANALYSIS7 MIN READ · REVISED 25 OCTOBER 2026
Who actually benefits when AI gets cheaper?
Why cheaper intelligence can widen access without distributing its benefits evenly—and how we could test the difference.
7 MIN READ · REVISED 25 OCTOBER 2026
Built to last. Priced to throw away.
When parts prices, reliability, and downtime change the case for buying a repairable product.
7 MIN READ · REVISED 25 OCTOBER 2026
Faster paperwork. Same damn queue.
Bottlenecks, repeat work, and changing demand explain why task-level productivity is not the same as better public services.
6 MIN READ · REVISED 24 OCTOBER 2026
Facebook ads in 2026: a practical playbook
A clear plan for creative, measurement, and the money behind a campaign.
5 MIN READ · REVISED 24 OCTOBER 2026
Kimi K3.1 Pro: what to try first
The release is new. Your evaluation does not have to be complicated.
7 MIN READ · REVISED 25 OCTOBER 2026
Health information people can actually use
Start with one everyday task. Keep the facts intact, make the next step clear, and test whether the explanation helps.
5 MIN READ · REVISED 24 OCTOBER 2026
Kling 4.0: better control starts with a clear shot
What the announcement says, what still needs checking, and a sensible first production test.
5 MIN READ · REVISED 24 OCTOBER 2026
Test better ads without testing everything
A small-budget creative plan that gives each result a useful meaning.
5 MIN READ · REVISED 24 OCTOBER 2026
Your ROAS looks good. Are you making money?
A worked example of the costs an advertising dashboard leaves out.
4 MIN READ · REVISED 24 OCTOBER 2026
Andromeda, GEM, and what to change in your ads
Understand the platform update without rebuilding your account around a rumor.
5 MIN READ · REVISED 24 OCTOBER 2026
Before you blame the ads, check the purchase events
A practical audit from checkout to your campaign report.
5 MIN READ · REVISED 24 OCTOBER 2026
Make an AI video ad someone can actually use
From a real product brief to an editable, checked campaign asset.
4 MIN READ · REVISED 24 OCTOBER 2026
A better video brief beats a longer prompt
A reusable shot brief, with examples you can adapt.
5 MIN READ · REVISED 24 OCTOBER 2026
A bigger context window still needs a brief
How to give a model a large document set without making the task harder to check.
4 MIN READ · REVISED 24 OCTOBER 2026
Choose an AI model for the job you actually have
A practical evaluation plan for text, code, research, and production work.
5 MIN READ · REVISED 24 OCTOBER 2026
The AI cost that matters: a result you can use
Why retries and review time belong next to the API bill.
5 MIN READ · REVISED 24 OCTOBER 2026
The ad worked. Now make the landing page work.
Fix the gap between a good promise and a frustrating next step.
4 MIN READ · REVISED 24 OCTOBER 2026
How to write with AI without sounding like AI
A straightforward editing process for useful, specific writing.
4 MIN READ · REVISED 24 OCTOBER 2026
The draft is easy. The decision is still yours.
What good editing looks like when AI can produce the first version.
4 MIN READ · REVISED 24 OCTOBER 2026
When should an AI take the next step?
A practical way to decide which actions to automate and which ones to review.
4 MIN READ · REVISED 24 OCTOBER 2026
Build an AI workflow you can fix
The small engineering decisions that make a prototype easier to operate.
4 MIN READ · REVISED 24 OCTOBER 2026
What to save from a failed AI answer
Turn an awkward result into a specific improvement you can test.
4 MIN READ · REVISED 24 OCTOBER 2026
Choose AI tools you can leave
A practical buying checklist for exports, ownership, and a workable exit.
7 MIN READ · REVISED 21 OCTOBER 2026
Access is a design constraint.
A working method for examining the money, connectivity, time, and conditions needed to participate. Read the reasoning, explore a scenario, and take the worksheet.
5 featured articles
Find something useful.
Explore research directions and practical guides. Filter by subject, format, or area of focus.
Built to last. Priced to throw away.
When parts prices, reliability, and downtime change the case for buying a repairable product.
Who actually benefits when AI gets cheaper?
Why cheaper intelligence can widen access without distributing its benefits evenly—and how we could test the difference.
Faster paperwork. Same damn queue.
Bottlenecks, repeat work, and changing demand explain why task-level productivity is not the same as better public services.
Health information people can actually use
Start with one everyday task. Keep the facts intact, make the next step clear, and test whether the explanation helps.
Facebook ads in 2026: a practical playbook
A clear plan for creative, measurement, and the money behind a campaign.
Kimi K3.1 Pro: what to try first
The release is new. Your evaluation does not have to be complicated.
Kling 4.0: better control starts with a clear shot
What the announcement says, what still needs checking, and a sensible first production test.
Test better ads without testing everything
A small-budget creative plan that gives each result a useful meaning.
Your ROAS looks good. Are you making money?
A worked example of the costs an advertising dashboard leaves out.
Andromeda, GEM, and what to change in your ads
Understand the platform update without rebuilding your account around a rumor.
Before you blame the ads, check the purchase events
A practical audit from checkout to your campaign report.
Make an AI video ad someone can actually use
From a real product brief to an editable, checked campaign asset.
A better video brief beats a longer prompt
A reusable shot brief, with examples you can adapt.
A bigger context window still needs a brief
How to give a model a large document set without making the task harder to check.
Choose an AI model for the job you actually have
A practical evaluation plan for text, code, research, and production work.
The AI cost that matters: a result you can use
Why retries and review time belong next to the API bill.
The ad worked. Now make the landing page work.
Fix the gap between a good promise and a frustrating next step.
How to write with AI without sounding like AI
A straightforward editing process for useful, specific writing.
The draft is easy. The decision is still yours.
What good editing looks like when AI can produce the first version.
When should an AI take the next step?
A practical way to decide which actions to automate and which ones to review.
Build an AI workflow you can fix
The small engineering decisions that make a prototype easier to operate.
What to save from a failed AI answer
Turn an awkward result into a specific improvement you can test.
Choose AI tools you can leave
A practical buying checklist for exports, ownership, and a workable exit.
Access is a design constraint.
A working method for examining the money, connectivity, time, and conditions needed to participate. Read the reasoning, explore a scenario, and take the worksheet.
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Product details are dated and linked to primary sources. Worked examples are illustrative. The collection does not claim campaign results or independent model benchmarks.