JDGMNT / VIDEO SHOT BRIEF
Version 1 · 24 October 2026

01 / THE JOB
Campaign or project:
What this shot must communicate:
Where it appears in the final edit:
Duration, aspect ratio, resolution, and delivery requirements:

02 / THE SHOT
Subject:
Action, in order:
Camera behavior:
Setting and light:
Details that must stay unchanged:
Audio / dialogue / silence:
Room needed for captions and overlays:

03 / REFERENCES
Product or character reference and its purpose:
Environment reference and its purpose:
Approved artwork:
Permissions or usage conditions:
Conflicts between references to resolve:

04 / REVIEW
Acceptance criteria:
Physical accuracy / object shape:
Contact, hands, and movement:
Identity and continuity:
Product claims and label accuracy:
Audio and synchronization:
Export opened in the intended editor:
Crop and compressed delivery checked:

05 / VERSION RECORD
Model / tool / settings:
Brief version:
Generation costs and rejected takes:
Editing, repair, and review time:
Accepted / repairable / rejected:
Specific reason:
Next change:

06 / HANDOFF
Final clip:
Editable project and approved source assets:
Known limitations:
Owner and date:

EXAMPLE — FICTIONAL UNBRANDED PRODUCT
Subject: a steel bottle, upright on a matte black table.
Action: the bottle remains still.
Camera: one slow lateral move from left to right; no cut or orbit.
Light: a soft white reflection across the metal.
Keep fixed: cap shape, proportions, seams, and surface finish.
Audio: no dialogue or music; sound is added later.
Review: reject a take where the bottle bends or product details change.

Use approved material for a real product. Verify the selected tool's controls.

You may use and adapt this worksheet, including commercially. Attribution to
JDGMNT is appreciated. It is a production planning aid, not a quality guarantee.