JDGMNT / CREATIVE TEST CARD
Version 1 · 24 October 2026

Use one card for one useful question. Blank fields are intentional.

01 / BUSINESS CONTEXT
Product or service:
Audience and relevant situation:
Offer, price, and important conditions:
Contribution available before advertising:
Target cost per order or qualified lead (define which):

02 / THE QUESTION
What are we trying to learn?
What decision will the result change?
What result would make us stop or revise?

03 / CREATIVE
Concept A — buying question, promise, and supporting evidence:
Concept B — buying question, promise, and supporting evidence:
What stays the same between executions?
Approved product references and claims:
Landing page and next step:
Placement, crop, captions, and sound-off check:

04 / DELIVERY & MEASUREMENT
Version names:
Dates and time zone:
Budget and spend limit:
Conversion definition:
Attribution basis and reporting window:
Test design (ordinary delivery or controlled experiment):
Known limits of the comparison:
Other changes during the period:

05 / REVIEW
Spend:
Exposure:
Orders or qualified leads:
Contribution after advertising, if applicable:
Comments, cancellations, or support issues:
What did we observe?
What remains uncertain?
Decision and next action:
Owner and review date:

Ordinary campaign delivery does not establish a fair causal comparison.
A few purchases do not establish a reliable performance difference.

You may use and adapt this worksheet, including commercially. Attribution to
JDGMNT is appreciated. It is a planning aid, not a validated research method.